italtile At a glance

Franchisor and retailer of local and imported tiles, sanitaryware, bathware, laminated flooring and other home-finishing products. The Group’s retail brands are supported by a vertically integrated Supply Chain, investments in key suppliers, and an extensive property portfolio.

Retail operation

The Group is represented via a national network of high profile branded retail outlets comprising:

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Italtile CTM topT

Founded in 1969, this brand is widely acknowledged as a style icon in the premium home-improvement market. As a leading fashion retailer of exclusive international and local ranges of tiles, bathware and related products, Italtile Retail offers a luxurious shopping experience for both residential and commercial clients.

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Launched in 1983, CTM is a household name in South Africa, enjoying strong brand affinity based on its reputation for a high quality year-round value offering. Represented by 85 stores in South and East Africa, CTM is the largest specialist tile and bathroom retailer in the country.

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This brand is a one-stop home finishing supplier of good quality, affordable merchandise and the low-cost leader in its entry-level market segment. TopT has 56 stores in nine provinces, situated in under-serviced rural areas and outlying markets in close proximity to urban townships.

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These stores are situated on high visibility sites and their comprehensive offerings position them as one-stop solution destinations, with ranges including ceramic and porcelain wall and floor tiles, sanitaryware, bathroom furniture, taps, fittings, laminated wooden flooring, home-finishing products and tools.

Supply chain

Retail operations are supported by an integrated supply chain comprising:

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International Tap Distributors (ITD)
(brassware and accessories)

Cedar Point
(tiling tools, laminated boards, cabinets and accessories)

Distribution Centre
(imported product, logistics and warehousing)

Support services

IT, e-Commerce, Human Resources, Finance / Administration

Property investment portfolio

Underpins retail operation by locating stores on high profile easily accessible sites and maintaining and upgrading premises to ensure optimum shopping environment.

Key investments

  • Ceramic Industries : (20%) Manufacturer of ceramic wall and floor tiles and vitreous china sanitaryware (SA); manufacturer of glazed porcelain tiles (Australia)
  • Ezeetile : (46%) Manufacturer of grout, adhesives and related product

Purpose and Mission statement

Italtile seeks to be the leading global retailer in the supply of quality fashionable ceramic and porcelain tiles, sanitaryware and related products, coupled with sound service to meet customers’ expectations. In pursuit of this, the company strives to achieve profit growth to advance the interests of all stakeholders in the organisation and contribute to building a better living environment.

Code of ethics

The Group believes that a productive workplace is characterised by an environment in which service, efficiency and harmonious teamwork relationships are of primary concern to all.

history and milestones

Italtile Ltd founded

Italtile was founded in 1969 by Gianni Ravazzotti, who identified an opportunity in the market, and together with his partners, started importing ceramic tiles from Italy and distributed them through an outlet in Alberton.


Acquisition of Samcatiles (Pty) Ltd – a wall and floor tile manufacturer.

Launch of the first CTM store



Acquisition of Betta Sanitaryware (Pty) Ltd – a manufacturer of vitreous china sanitaryware.


Acquisition of NCI (Pty) Ltd - a manufacturer of split tiles.

Italtile Ltd listed on JSE

Italtile Ltd lists on the Johannesburg Stock Exchange.


Disposal of manufacturing operation

Disposal by Italtile of its manufacturing operation to form a new listed company, Ceramic Industries Ltd.

CTM franchising division

Establishment of the CTM franchising division.


Trading in Australia

Commencement of trading in Australia.

Italtile Australia

Multi-state trading

Multi-state trading presence established in Australia.

Italtile Australia

CTM’s empowered-franchise

Introduction of CTM’s empowered-franchise model.


R1bn turnover!

Italtile Ltd achieved R1 billion turnover milestone.

First Super-Store

CTM launched its first super-store in Lonehill, Gauteng.


Joint venture model

Introduction of CTM’s joint-venture model to complement full franchised and empowered-franchise models.



Acquisition of a controlling interest in International Tap Distributors (Pty) Ltd (ITD), a tap importer and distributor.



Acquisition of a controlling interest in Earlyworks (Pty) Ltd – an importer and distributor of tiling tools and hardware.

Top T

Launched TopT brand - the Group’s entry-level offering.


Tiling and Plumbing Academy

Launched the Group’s Tiling and Plumbing Academy in Gauteng.


Acquired a minority stake in Ezeetile – a national manufacturer of grout, adhesive and related products.


Easy style

Launched Easy Style - a private label credit offering


Acquisition of a 20% stake in Ceramic Industries Ltd



Broad based Black economic empowerment

BBBEE Certificate

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BBBEE Certificate

(Annexure A Consolidated Enterprises)
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