Franchise profile - Italtile

Italtile was established in 1969 and today is positioned as the leading fashion retailer of exclusive ranges of ceramic tiles, bathware and related products, servicing the premium end of the market.  This elite brand has established an enviable reputation for its superior offering amongst interior decorators, architects, designers and other discerning customers.  As a trend-setter, Italtile leads the way in the fine art of aesthetics. The stylish showrooms, world class product range, and personalised service sets the company apart from competitors in the market.

Italtile commenced franchising its outlets in 2002 and is currently represented by 7 stores trading in 5 Provinces, namely Gauteng, Western Cape, Eastern Cape, KwaZulu Natal and Mpumalanga.

FRANCHISEE PROFILE

The Group is managed according to a set of core values: integrity and transparency; a hands-on approach to business; creating partnerships to promote entrepreneurial spirit; and a passion for customer service.

In this light, Italtile is very selective in the appointment of its Franchisees. The success of the company depends on the day to day commitment and hands on approach of the Franchisee - it is thus a prerequisite that every Italtile franchise is run by an owner / manager.

An ideal Italtile Franchisee will have a proven entrepreneurial track record and an ability to maximise the market potential of the business.

The franchisee will also display an innate sense of fashion and design.

The candidate must be committed to the long hours required of a retailer and be a passionate hands on operator, dedicated to a strong service ethic. An ability to motivate staff is important, as is the need to be innovative, proactive and responsive to changing market needs.

As part of a broader organisation, the franchisee must be prepared to uphold the values of the Italtile Group, understand the need to adhere to the operating standards of the brand, and share in the value that participation in reward and decision making at all levels of an organisation enhances its profitability.

Having the financial capability, a 60% debt and 40% equity ratio is the minimum requirement.

THE ITALTILE PACKAGE

Italtile provides support to its franchise network in critical business areas both before and after the opening of the franchise. The Group will assist franchisees in the following key areas: operations; training; distribution; marketing; payroll and information technology. Communication is vital to the organisation and regular conferences and meetings are hosted by the company.

» Download Italtile franchise application form here