Italtile Operations

The underlying theme of our growth strategy is retail excellence – an intensive focus on the retail detail – in all the customer-facing elements of the Group's offering, including:
place, product, price, people and promotions.

Retail brands


Italtile Retail’s status as the leading trendsetter in the premium home improvement market is based on management’s unrelenting focus on enhancing its products and people to deliver an exceptional shopping experience for its customers.

Founded in 1969, this brand is widely acknowledged as a style icon in the premium home-improvement market. As a leading fashion retailer of exclusive international and local ranges of tiles, bathware and related products, Italtile Retail offers a luxurious shopping experience for both residential and commercial clients.

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Retail brands


An industry veteran of 32 years, CTM enjoys a longstanding reputation as the price and product leader in the sector. However, management is confident that there are opportunities for further growth within the business, as well as in the marketplace.

Launched in 1983, CTM is a household name in South Africa, enjoying strong brand affinity based on its reputation for a high quality year-round value offering. Represented by 85 stores in South and East Africa, CTM is the largest specialist tile and bathroom retailerin the country.

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Retail brands


Over the past year TopT performed in line with management’s expectations, whilst simultaneously demonstrating the potential to expand the business. A range of opportunities has been identified to ensure that growth continues at the current pace.

This brand is a one-stop home finishing supplier of good quality, affordable merchandise and the low-cost leader in its entry-level market segment. Top T has 73 stores in 9 provinces in South Africa and have recently opened their first store in Botswana.

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Retail brands

Italtile Retail’s status as a style icon demands that management continuously and consistently drives research-led innovation in merchandise selection and display to ensure an optimal in-store experience for customers.

Premium brand portfolio includes:

  • Cotto
  • Laufen
  • atlas Concorde
  • Castelvetro

View Italtile Retail products:

Laufen Sant-Agostino Cotto Tivoli taps ProGrip

Retail brands

CTM’s raison d’être is to provide an unparalleled shopping experience for customers, and all operating activities undertaken in-store are focused on enhancing the brand’s competitive value proposition.

Range of in-house exclusive products:

  • Tiles
  • Baths
  • Basins
  • Toliets
  • Showers
  • Cabinets 
  • Taps
  • All related tools
  • Adhesives
  • Tile care products

Major brand names:

  • Tivoli Taps
  • Hygenix bathroom ware
  • Kilimanjaro tiles
  • Elf laminate flooring
  • Promax tools
  • Progrip adhesives and grouts

View CTM products:

amalfi Tivoli taps Organic earth Crystaltech Kilimanjaro ProGrip elf laminates Galleria Stonewall Stonewall ProGrip

Retail brands

TopT made solid progress in building on its growing reputation as a one-stop home finishing supplier, and fine-tuned its pay-off line to ‘Every price a LOW price’, reinforcing the brand’s positioning as the low-cost industry leader.

Home finishing range includes:

  • Tiles
  • Paint
  • Ceiling decor
  • Sanitaryware
  • Taps
  • Hardware
  • Accessories

View TopT products:

Diva Tuff Homegrown

Support Services


ITD is an importer and distributor of brassware and accessories. Italtile Ltd holds a controlling interest in the business, which primarily services the Group’s retail network, although it also has a small open market client base.

Cedar Point

This business, in which the Group holds a controlling 80% interest, is an importer and distributor of tiling tools, laminated floor boards, cabinets, decor and accessories. Cedar Point’s major brand is ELF laminated flooring, and its key customers are the CTM and TopT retail networks.


Procures stock for the Group, and is the single largest importer of polished and glazed porcelain tiles in South Africa. Provides warehousing, distribution, logistics and foreign exchange services to the Group.