Name of business: Italtile Retail
Nature of business: Leading retailer of exclusive fashionable ranges of tiles, bathware and related products
Target market: LSM 8-10. Discerning consumers in the upper-middle and premium-end segment and Commercial Projects market.
Footprint: 15 stores nationwide and one store in Botswana.
Key differentiators:
Founded in 1969, this brand is widely acknowledged as a style icon in the premium home‑improvement market. As a leading fashion retailer of exclusive international and local ranges of tiles, bathware and related products, Italtile Retail offers a luxurious shopping experience for both residential and commercial clients.
Premium brand portfolio includes:
Name of business: CTM
Nature of business: Leading specialist retailer of tiles, laminate and vinyl floor boards, taps, sanitaryware, shower enclosures, bathroom furniture and accessories.
Target market: LSM 5-8. Middle income DIY customers and small building contractors.
Footprint: Represented by 100 stores in South and East Africa.
Key differentiators:
Launched in 1983, CTM is a household name in South Africa, enjoying strong brand affinity based on its reputation for a high-quality year‑round value offering. Represented by 100 stores in South and East Africa, CTM is the largest specialist tile and bathroom retailer in the country.
Major brand names include:
Name of business: TopT
Nature of business: Retailer of home-finishing products including tiles, paint, ceiling décor, taps, sanitaryware, lighting, laminate flooring, window blinds, tile adhesives and accessories.
Target market: LSM 4-7 (lower). Entry‑level value offering strategically situated in underserviced rural areas and outlying markets in close proximity to urban townships.
Footprint: 92 stores in South Africa.
Key differentiators:
This brand is a one-stop home finishing supplier of good quality, affordable merchandise and the low‑cost leader in its entry‑level market segment.
Home finishing range includes:
Associate Investment
Easylife Kitchens is a leading installer and manufacturer of kitchen, bathroom, vanity, built‑in‑cupboards, bar and storage design. The Group acquired a 25,1% stake in this business effective 1 February 2020 and subsequently increased its holding to 30%. The investment is in line with the Group's goal to provide customers with complete specialist solutions in home finishing.
Our goal is to be Africa's leading retailer of tiles, sanitaryware and ancillary products.
Our business comprises differentiated, complementary, focused retail formats and manufacturing facilities centred on operational excellence and high-volume turnover. Our operations are categorised as follows:
Retail brands: Italtile Retail, CTM and TopT
Supply chain - importers: International Tap Distributors, Cedar Point and Distribution Centre
Supply chain - manufacturers: Ceramic Industries and Ezee Tile
Associate investment: Minority shareholding in EasyLife Kitchens
Name of business: Cedar Point Trading
Nature of business: Importer and distributor of laminate and vinyl floor boards, bathroom furniture, shower enclosures, sanitaryware, décor and other home finishing products.
Supplier to: The Group's store networks – Italtile Retail, CTM and TopT.
Key differentiators:
Key component of the Group's integrated supply chain across merchandise categories. Strong relationship with international stakeholders. Leading South African importer and distributor of high-quality European products.
Product range:
Name of business: Distribution Centre
Nature of business: Procures stock for the Group and is one of the largest importers of porcelain tiles in South Africa. Provides warehousing, distribution and logistics services to the Group.
Supplier to: The Group's store networks and integrated supply chain businesses.
Key differentiators:
Long-standing relationships with international suppliers and transport agents. Extensive multi-decade import experience. Strong financial position which facilitates optimal investment in inventory.
Name of business: International Tap Distributors
Nature of business: Importer and distributor of brassware and accessories.
Supplier to: The Group's store networks - Italtile Retail, CTM and TopT.
Key differentiators:
Key component of the Group's integrated supply chain. Long-standing relationships with international suppliers and extensive import experience. State-of-the-art robotic warehouse facility. ITDs Tivoli range is the only major Italian brassware brand available in South Africa.
Product range:
Name of business: Ceramic Industries
Nature of business: Leading manufacturer of tiles (South Africa and Australia) and bathroomware (South Africa).
Supplier to: Retailers and wholesalers of fashionable and affordable tiles and bathroomware in South Africa, Australia and select export markets.
Footprint:
South Africa
Tiles: Samca Wall (monoporosa wall tiles); Samca+ (hardbody rectified floor tiles); Pegasus (ceramic floor tiles); Vitro (extruded fully vitrified tiles); and Gryphon (glazed porcelain tiles).
Bathroomware: Betta Sanitaryware (Vitreous China Sanitary Ware) and Betta Baths (acrylic baths and shower trays).
Australia
Tiles: Centaurus (glazed porcelain tiles).
Key differentiators:
Leaders in design and fashion, creating desirable products. Low-cost manufacturing ensures affordability of products. Local supply ensures an understanding of customer requirements and a short, reliable supply chain. This supports the Company's 'always in stock' policy, with consistent volume supply of fashionable, well-priced product. Complementary products for bathroom and complete home tiling solutions
Factories
Brands
Name of business: Ezee Tile
Nature of business: Manufacturer of cement-based adhesives, grouts, water-based paints and related products.
Supplier to: Primarily the Group's retail stores: Italtile Retail, CTM and TopT and select open market customers.
Footprint: Johannesburg, Durban, Gqeberha, Cape Town, Bloemfontein, Mokopane, Windhoek, Mombasa, Lusaka and Harare.
Key differentiators:
A national footprint of manufacturing plants which underpins the Company's 'always in stock' policy with consistent
supply of products. Strong strategic partnerships with key raw material suppliers who provide access to the latest technologies to improve quality while
reducing costs.
